Why we exist

  • 13.8% death rate increase in the U.S. in the last 10 years (1)

  • 40% of the U.S. population has diabetes or prediabetes (2)

  • Every 33 seconds someone in the U.S. dies from heart disease, a largely preventable disease that is our leading cause of death (3)

  • $4.5 trillion is how much the U.S. spent on health care in 2022 to rank 60th in the world for life expectancy (4, 5)
Americans live the shortest lives and have the most avoidable deaths chart
Health Care System Performance Compared to Spending chart

Heading the wrong direction ⚠️

What can we do?

We think education, personal accountability, and community can improve our countries health.

So whether you’re trying to stay out of the hospital or push your limits, we’ll bridge the gap between medical science and your everyday life.

The results

  • Feel awesome, look better
  • Crush life
  • Spend your money smarter
  • Dodge the doctor
  • Live long and prosper 🖖

Why us?

  • Owned by practicing critical care ICU Nurse
  • Ex-college athletes 🏈⚽
  • Battle-tested advice from people who live it
  • No sugarcoating

Our Team

Josh Shafley

Josh Shafley, MSN

Owner, writer, nurse

taylor shafley

Taylor Shafley

Takes all the cool pictures, finance-bro